Boohoo (BOO) Share Price (2024)

Posted at 24/5/2024 09:20 by Boohoo Daily Update

Post lockdown, the rising popularity of fashion retailers SHEIN and TEMU, means BOOHOO simply cannot compete on price.

It is also becoming increasingly clear that consumers are favouring hybrid companies such as H&M and ZARA over online only retailers like BOOHOO on account of their physical presence.

Intriguingly, changes in consumer values are also affecting BOOHOO and the rise of second-hand and pre-loved clothing retailers such as VINTED is gaining momentum and thus poses another massive challenge.

And of course, we cannot ignore the huge elephant in the room – the rising cost of living.

For most younger people, and particularly the targeted "20-somethings" demographic of BOOHOO PLC, funds are dwindling. Financial strain means it is increasingly difficult to splash the cash on new casual wear whilst struggling to afford the basics of housing, food and energy costs.

Ultimately, the survival of BOOHOO PLC hangs in the balance and despite the misplaced optimism of BOOHOO Chief Executive, John Lyttle, there are multiple hurdles that BOOHOO must first conquer in order to survive.

95.05% of all Boohoo's shareholders (including Frasers Group) have lost money or are currently losing money on their Boohoo shares.

Investors should consider whether they fully understand the financial risks associated with Boohoo PLC, and the Kamani family's involvement in the business, factoring in the high probability of them, losing YOUR money !!!

Over 5 years, Boohoo sharesholders have lost 85.41% of their capital

Over 3 years, Boohoo shareholders have lost 88.67% of their capital

Over 1 year, Boohoo shareholders have lost 12.02% of their capital

A vesting date is a specific point in time when an individual becomes entitled to receive the benefits of a particular asset or Long Term Incentive Plan, and in this instance, it specifically refers to this:

BOOHOO'S MANAGEMENT FAILINGS PROVE VERY COSTLY !!!
====================================================

Boohoo's Senior Management team, including former Chief Financial Officer Neil Catto, Chairman Mahmud Kamani, Chief Executive John Lyttle, Carol Kane and others (including Kamani's own sons), are NOT now eligible to receive £200 Million worth of shareholder funds, in performance related bonuses.

Back in 2020, Boohoo PLC angered it's major institutional shareholders when it announced plans to hand out up to £200 Million to it's main board of Directors.

Described as "unacceptable corporate greed" by many of Boohoo's institutional investors, the controversial Boohoo 2020 Long Term Incentive Scheme was based solely on share price growth, requiring the Boohoo share price to hit 491p by the vesting date in May 2024.

Boohoo's Senior Management team, including former Chief Financial Officer Neil Catto, Chairman Mahmud Kamani, Chief Executive John Lyttle, Carol Kane and others (including Kamani's own sons), are NOT now eligible to receive £200 Million worth of shareholder funds, in performance related bonuses.

Back in 2020, Boohoo PLC angered it's major institutional shareholders when it announced plans to hand out up to £200 Million to it's main board of Directors.

Described as "unacceptable corporate greed" by many of Boohoo's institutional investors, the controversial Boohoo 2020 Long Term Incentive Scheme was based solely on share price growth, requiring the Boohoo share price to hit 491p by May 2024.

New questions emerged over fast fashion firm Boohoo recovery plan this morning, as losses ballooned to £160 million and sales slid by double digits across all regions.

The online retailer, which also owns Debenhams and the PrettyLittleThing brand, reported a £160 million loss for the year to 29 February, up 70% on last year.

Revenue was down 17% to £1.46 billion, which the business said came "as group performance continued to be impacted by a difficult macroeconomic environment".

Weak consumer demand has only added to the problems facing Boohoo.

Like recent fashion casualty Ted Baker and on-the-brink Superdry, Boohoo’s clothes have been falling out of style. At the same time, it faces stiff competition from Chinese retailers Shein and Temu, which sell their clothes at prices that homegrown retailers have struggled to compete with.

The business has been pursuing higher margins, but the sales slowdown suggests that it’s struggling to do so without losing customers.

Yanmei Tang, analyst at Third Bridge, said:

“Investors want Boohoo to make profit, but raising prices due to inflation while customers face financial strain puts them in a tough spot.”

Julie Palmer, Partner at Begbies Traynor, warned:

“In today’s competitive landscape for fashion, its not going to be easy, especially as cheaper competitors continue to take market share and there is a growing shift away from fast fashion amongst younger generations who increasingly prefer to buy pre-loved garments.”

The slide in sales came across all regions, including an 18% decline in the US, which Boohoo had hoped to be a key part of its turnaround strategy. Boohoo said long delivery times have “undoubtedly impacted demand” in the US, but the company hopes that this will improve as it opens a new warehouse in in Elizabethtown, Pennsylvania.

Post lockdown, the rising popularity of fashion retailers SHEIN and TEMU, means BOOHOO simply cannot compete on price.

It is also becoming increasingly clear that consumers are favouring hybrid companies such as H&M and ZARA over online only retailers like BOOHOO on account of their physical presence.

Intriguingly, changes in consumer values are also affecting BOOHOO and the rise of second-hand and pre-loved clothing retailers such as VINTED is gaining momentum and thus poses another massive challenge.

And of course, we cannot ignore the huge elephant in the room – the rising cost of living.

For most younger people, and particularly the targeted "20-somethings" demographic of BOOHOO PLC, funds are dwindling. Financial strain means it is increasingly difficult to splash the cash on new casual wear whilst struggling to afford the basics of housing, food and energy costs.

Ultimately, the survival of BOOHOO PLC hangs in the balance and despite the misplaced optimism of BOOHOO Chief Executive, John Lyttle, there are multiple hurdles that BOOHOO must first conquer in order to survive.

The latest website traffic data supplied by Global Data continues to show visitor numbers declining at all of Boohoo's websites and its hard not to underestimate the full impact that low cost rivals SHEIN and TEMU are having on Boohoo’s sales

Make no mistake, Boohoo's Interim Results were dire, with revenue falling, losses rising and a substantial increase in net debt also being disclosed

Worse still, back in October last year, Boohoo's much maligned Chief Executive, John Lyttle trumpeted the launch of its new U.S. distribution centre, but expanding its U.S. operations at a time when sales are falling and american household income is stretched, seems a very odd and potentially costly decision.

At the last count, Boohoo PLC had about £162 Million of net debt on it's balance sheet, which is not a strong position to be in, for a loss-making business.

In a note to clients, analysts at Deutsche Bank warned that Boohoo has become a victim of the changing fashion landscape and requires a major shake-up to stay relevant.

“Boohoo was synonymous with the rise of fast fashion in the UK,” analysts from the bank acknowledged in the research note, thanks to offering low-cost goods online at a rapid pace.

However, heightened competition from rivals including SHEIN and TEMU since the pandemic has given consumers much more choice and Boohoo has failed to respond.

Worryingly for Boohoo shareholders, since peaking at 413p during the pandemic, Boohoo shares have now fallen by 92% and should be avoided.

In a note to clients, analysts at Deutsche Bank warned that Boohoo has become a victim of the changing fashion landscape and requires a major shake-up to stay relevant.

“Boohoo was synonymous with the rise of fast fashion in the UK,” analysts from the bank acknowledged in the research note, thanks to offering low-cost goods online at a rapid pace.

However, heightened competition from rivals including SHEIN and TEMU since the pandemic has given consumers much more choice and Boohoo has failed to respond.

Worryingly for Boohoo shareholders, since peaking at 413p during the pandemic, Boohoo shares have now fallen by 92% and should be avoided.